![]() Secret #7 The Hero’s Two Journeys. The two journeys as the journey of achievement (what you did differently) and the journey of transformation (exchanging old belief systems for new ones).So explain to them how you went from their position (what they understand) to your position (what happened after you’ve used the product). People buy with emotions, but justify with logic. If you make people believe that only your vehicle of change can give them results, then all other objections will simply fall into the water. Secret #5 The Big Domino. The Big Domino is the one thing that you need to do for everything else to become irrelevant.Secret #4 The Opportunity Switch. This secret is about getting early results, building up your vehicle of change, and giving people what they want (instead of what they need).Here, you need to connect their desire for change and the tool for change- and that tool is your product. Secret #3 The New Opportunity. This secret is about creating the vehicle of change which is a term for your product.Secret #2 The Cause. This secret is about building a CULT (or as the author would say CULT-ure) through your “holy” cause. ![]() ![]() Pick out one of three areas (health, wealth, relationship), and a sub-market out of it, and then in that sub-market, find your niche. This secret talks about creating a persona (brand) out of yourself. Secret #1 The Charismatic Leader / Attractive Character.Each secret teaches us a new marketing tactic (step-by-step process) and the author shows us how he implemented each and every one of them. Expert Secret is divided into five sections and each of those contains chapters called “secrets” for a total of 22 secrets. ![]()
0 Comments
Leave a Reply. |
AuthorWrite something about yourself. No need to be fancy, just an overview. ArchivesCategories |